Open Letter Sample
Combining Branding & Neurodiversity
I am writing today to ask for your support. In August, my two children and I embarked on an extraordinary journey that landed us in the San Francisco Bay Area. We were drawn here not only by the economic opportunity but for personal reasons: my son Adrian has Asperger’s syndrome. Like many on the autism spectrum, Adrian has struggled with academics most of his life. But I’m happy to say that, thanks to MCP Middle & High School, together with support from our new community, my son is on a much better path.
As a single parent, I aim to divide my attention equally between my kids. But that’s not always possible when special needs are present. I have scratched my head for years as I asked myself, "will he ever live a productive and happy life?" Through my son, I’ve experienced the struggles and discrimination against those with learning differences. After three months in the Bay Area, I’m confident that his future will be so much more promising.
I’m not only a parent but a small business owner. Our move to was inspired by my desire to avoid the unemployment and underemployment epidemic within the neurodiverse community that over 79% of adults in the U.S. alone are facing. I’ve learned a great deal traveling through over seven countries, working in competitive fields for over ten years, and sustaining my family through my company, Hendricks Drive Advertising. I can honestly call myself a survivor, and I’m eager to share what I’ve learned. I believe my story and experiences will resonate with the families of the one in 68 children in the U.S. on the autism spectrum.
I have decided to pair my two passions: Branding and Neurodiversity. I’m refocusing my business on developing vocational training programs, symposiums, educational opportunities for employers and educators. We’re working closely with our school community on recruiting and fundraising events. I’m also exploring ways to develop funding for educational and vocational support services for people on the spectrum, through partnerships with tech incubators and other organizations.
Many of us understand the importance of these programs and services, but few have the tools or time to execute the actions needed. To galvanize these opportunities, we’ll need to come together through a joint community effort.
If you or someone you know has a small or medium business or is involved in a project that could benefit children or adults with special needs, please consider enlisting Hendricks Drive Advertising. Not only will you be investing in a quality, cost-effective marketing experience; you’ll be playing an active role in helping the autism community. We are committed to delivering effective campaigns that will impact a substantial portion of those that are struggling with unemployment.
Will you join me on this journey?
Find my portfolio at www.HendricksDrive.com and follow me on Instagram @aliciagreensocial or Facebook for more on these topics as well as marketing inquiries.