Brand Awareness Blog Sample
When I was around 10 years old, I remember receiving a package of Cool Ranch Doritos in the mail before the new product was officially released on the market. As a natural creative, I was impressed with this approach. Despite the excitement of getting to be one of the first to taste this delicious collation, I asked myself, 'How could they afford to mail thousands of bags of chips for FREE?' Needless to say, Doritos made a worthy investment that paid off quite well.
Today's marketing experts still see the value of offering prospective customers the occasional concession in hopes that it will inspire consumer loyalty but given the thousands of choices, opinions and messages that we are hit with on a daily basis, businesses have to do so much more to stand out. If your aim is to reach a massive pool of consumers, digital advertising is an absolute must. Hold that thought--it's not always simple.
Be sure to stay relevant to your target audience. Not to mention 'sensory overload', today's environment is fast paced, stressful and demanding. Consumers don't want to decode a bunch of 'psycho-jargon' that tends to be relevant in internal conversations but foreign to the shopper.
When aiming to achieve meaningful online presence, consider outsourcing a professional. Many times we spend hours or even sleepless nights studying Google Adwords and ways to choose the right keywords, etc. The beauty of digital advertising is their ability to manage massive quantities of campaigns through tools that automate a lot of the processes that an individual would likely do manually. It is cost effective in two ways: (1) You can apply the time saved to your specific trade which will positively impact your ability to provide services or products, (2) Leaving this task to the experts will allow you to identify what is or is not working early on so that you can make necessary pivots in time.
As I mentioned before, standing out among the countless other companies that bombard your target audience involves an art and science. Remember to put yourself in the place of the consumer. Identify why you are doing what you do, how it will benefit your consumer and what it is that you do. Subsequently, you should be able to convey this in a palatable fashion. (i.e. Coach's sweet spot is a professional, often times single woman in her mid-thirties that cares about quality and fashion yet minds her budget).
Traditional marketing and human intervention are still extremely important and necessary components to an effective campaign. Notwithstanding, business owners should be aware of the challenges that come along with the confused/bombarded consumer and adapt properly.
For more information on ways to freshen up your image and boost your presence, contact me at: firstname.lastname@example.org
Branding - Social Media Marketing - Creative Direction - Relationship Management