The Human Factor of Visual Communication
Design Agency Blog Sample
The Human Factor of Visual Communication
As organizations become increasingly reliant on the functionality of information systems, communication can easily become disconnected from the importance of the “human factor”. In light of the automation of tasks that formerly required human intervention, one thing remains that computer systems cannot readily perform.
The inability of computers to recognize the “human factor” is of critical importance.
The inspiration for this post came from the three pillars of Networking Architecture where we found these important parallels.
Phase I: Management
’How many active connections will you have in your network?’
Creation of an effective communication strategy requires a holistic assessment of:
Your resources: Visual communication can come in many forms– digital displays, online marketing, executive and keynote powerpoint presentations Existing or imminent challenges: Know your competition, what do they offer? How do they identify potential objections before they are presented to the buying audience? Your value proposition: What is your unique offering. What sets you apart from your competitors? e.g. Identifying these elements will allow you to distinguish the approach that will better resonate with your audience, and resonation is a good thing with those clamoring to get their hands on the products or services you provide. By activating an emotional trigger or by providing a solution to your customers a pain point, you will instantly become an authority in your space, especially in a high-tech environment.
Phase II: Design
‘How do you present a complex prototype, yet make it appear palatable to your users?’
When conceptualizing operations systems architecture, the layers are often depicted in a way that the observer doesn’t understand. In you visual communication think of yourself as an educator–don’t assume that your target audience knows precisely what their needs are (strange, but true!). Your visual presentations should:
Effectively convey your solution or offer. Motivate your audience to take a specific action. Educate your audience through language and style that is familiar to them. This is not to say that we need to deliver our message in a prescriptive fashion or use scare tactics by whipping out the ruler while suggesting serious shortcomings if they do not buy now. If you are able to leverage your visual communication with sentimental triggers that are simple and clear, your customer will surely come back for more.
Phase III: Security
‘How are you securing your platform?’
Network security involves placing a strong focus on creating secure platforms for computers so information is accessible only by the intended users. For example, when presenting medical or internal intelligence material to employees or contractors, outsourced visual communication development should carefully guarded and never be disseminated to any outside parties without your direct authorization to ensure confidentiality. Some helpful guidelines to consider:
Maintain and support a productive communication line with your creative team to manage logistics in your materials. Have a recall and destruction plan for any marketing material that is expired. Provide clear directions with reasonable timelines to allow sufficient opportunity to meet industry required design parameters. In a nutshell, the efforts researching and developing your visual communication should be comparable to the time spent on messaging, and market positioning.
The ability to create effective and persuasive visual communication requires varying measures of art and science. By understanding and leveraging the “human factor” your creative team can create your communication in a language and visual style that your audience responds to and understands.
For more tips and valuable guidance on your visual communication needs, contact Envision Media Your Creative Team today.
- by Alicia Green
Envision Media is a fully integrated, premier Digital Production Studio, founded in 1991. With executive and keynote presentations at its core, Envision media offers an array of digitized visual aids to help businesses leverage vibrant narratives to create a memorable impact on your target audiences, driving them to action.